See How Much You Can Save
Annual Credit Card Processing Volume
$/yr.
Potential Annual Savings with CashVue ATM
Switch to CashVue ATM and save thousands of dollars a year in credit card processing fees.
How the Cash Discount Program Works
In Huntington’s fast-paced healthcare and hospitality sectors—where Cabell Huntington Hospital, St. Mary’s Medical Center, and the downtown entertainment district around Pullman Square drive high transaction volumes—our system automatically applies a small service fee to all card transactions. When a customer chooses to pay with cash, the service fee is waived, rewarding them with a discount that appeals directly to the cash-conscious workforce that includes Marshall University students, service industry employees, and shift workers who rely on ATM access throughout the day and night. You keep the full sale amount—no more paying out of pocket for card fees.
✔ 100% compliant with Visa, Mastercard, and processor guidelines
✔ Automated fee adjustments built into your POS or terminal
✔ Transparent signage and receipt language included
✔ Compatible with countertop, wireless, and tablet POS systems across retail, hospitality, and professional service locations in the 5th Avenue corridor, 8th Street Road commercial district, and Huntington Mall area
Benefits to Your Business
Eliminate Up to 100% of Processing Fees
For Huntington retailers, restaurants, and service businesses, credit card processing fees cut directly into margins. Our cash discount program lets you pass those costs to card-paying customers, keeping your bottom line intact.Increase Profit Margins
Whether you operate downtown near Pullman Square, along the 5th Avenue corridor, or in the 8th Street Road commercial district, every dollar saved on processing fees stays in your business—without raising menu prices or retail costs.Encourage Cash Payments
Huntington’s healthcare workers, Marshall University students, and visitors to the entertainment district regularly seek convenient cash access and prefer quick transactions. A cash discount incentivizes these local customers to pay directly, reducing chargeback risk and speeding up your checkout process.Easy Setup and Integration
CashVue programs your terminal and provides all point-of-sale signage—no tech headaches.Fully Compliant and Transparent
Our program aligns with Visa, Mastercard, and American Express regulations, protecting your business and your customers across all Huntington neighborhoods and the tri-state region.
Ideal For:
Retail Shops & Boutiques
Salons & Spas
Restaurants & Cafés
Auto Repair & Service Providers
Convenience Stores & Liquor Shops
Mobile Vendors & Pop-Up Events
Keep more revenue flowing to your Huntington business—without disrupting your daily operations.
CashVue’s Cash Discount Program is built for Huntington’s diverse economy, from healthcare facilities managing 24/7 patient transactions to retail locations along the 8th Street Road corridor and downtown Pullman Square establishments that handle high-volume cash payments.
Contact Us Today to eliminate processing fees and reclaim your margins on every cash transaction.
Frequently Asked Questions (FAQs)
Q: Is the cash discount program legal?
A: Yes. Cash discount programs are 100% legal in all 50 states and fully compliant with Visa, Mastercard, and federal guidelines when implemented correctly. Huntington businesses—from downtown retailers near Pullman Square to service providers across the 5th Avenue corridor—operate cash discount programs with complete confidence and regulatory support.Q: Will I need to raise prices?
A: No need to raise prices across the board. The terminal automatically adds a small service fee to card purchases and removes it when customers pay with cash. For Huntington’s busy hospitality venues, restaurants, and retail shops that serve both Marshall University students and regional Tri-State visitors, this means you keep your posted prices competitive while protecting your margins.Q: How are customers informed?
A: We provide clear signage and receipt disclosures so customers understand the small service fee and their option to avoid it by paying with cash. Huntington’s healthcare workers on rotating shifts, service industry employees, and the large college student population all appreciate transparency—our signage ensures every transaction is clear and straightforward.Q: Does this affect my accounting or taxes?
A: No. The full sale amount is recorded as usual. The service fee is itemized on receipts but does not alter how your revenue is booked. Whether you operate in Old Central City, Westmoreland, or near Cabell Huntington Hospital, your accounting and tax reporting remain unchanged and compliant.Q: What kind of businesses benefit most?
A: Retailers, salons, restaurants, convenience stores, and any business with frequent card usage benefit greatly—especially those with thin margins. In Huntington, cash discount programs are particularly valuable for downtown entertainment district vendors, professional service offices, quick-service restaurants around Hal Greer Boulevard, and retail locations in the 8th Street Road commercial district that handle high card transaction volumes and need to recover processing costs efficiently..
